Ah, my first television commercial! In 2008, I had the opportunity to work on a TVC for Cattle Baron and was assigned to coming up with a story line, as well as script. I had to tell the world how passionate the restaurant was about making their food.
I started playing around with words and ideas, until I came across a silly little pun, where lovers meat. As to say, couples would meet here for a romantic date, while the chefs are in love with what they do, and what Cattle Baron does best, is meat.
I realised this wasn’t pay-off line material, but I was determined to communicate my idea simply and effectively. Thus began the tale of a chef who falls in love with the steak he has carefully selected and masterfully prepared. He doesn't want to let it go when he is faced with the reality that it's only an order, but admits that this happens every single time.
I started playing around with words and ideas, until I came across a silly little pun, where lovers meat. As to say, couples would meet here for a romantic date, while the chefs are in love with what they do, and what Cattle Baron does best, is meat.
I realised this wasn’t pay-off line material, but I was determined to communicate my idea simply and effectively. Thus began the tale of a chef who falls in love with the steak he has carefully selected and masterfully prepared. He doesn't want to let it go when he is faced with the reality that it's only an order, but admits that this happens every single time.
So, the idea comes through that Cattle Baron continuously delivers the finest cut meat grilled to perfection.
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