Adjustable beds are manufactured to provide the utmost comfort, and are regularly recommended by the medical profession to people suffering from different aches and pains. Adjust4Sleep beds have been designed to help reduce pain and improve sleep.
After some research, I found that ancient Egyptians believed that dreams were answers delivered to them from deities. These answers would help them solve problems in their lives and give them direction.
I believe in dramatising a selling proposition, as straight-up retail shouts too much. I wanted to communicate these beds as the answer to sleepless nights of pain and agitation. Make sleepless nights a thing of the past is a concept line I created for this brand (and it has been used in their retail ads), so this scamp is simply to romance the idea.
I've also come up with a story line for a television commercial.
Open on a desert scene, situated somewhere in Egypt. A human figure is shown in the distance, digging. It looks like an extremely hot day, especially to be out in the desert. As we move closer, we see our hero sitting on his knees digging for something that he seems determined to find. He looks tense and nervous, while sweat is pouring down his forehead (as if he is in pain).
A drop of sweat falls on the sand, but doesn't sink into or wet the sand. There is a slight rumbling sound and our hero looks around - concerned. Then, the sand starts to part and an ancient doorway is revealed, rising up from the sand. Hieroglyphics cover the walls of this portal (a portal to peaceful sleep).
The explorer sports an overwhelmed expression as he quickly makes his way to the entrance. He lights up his torch, and then we follow his finger as it touches the hieroglyphics on the wall. Then, his finger stops and the camera focuses in on a hieroglyphic.
The Adjust4Sleep logo is revealed. His hand caresses the logo on the wall.
Suddenly, we jump to a morning scenario in a modern bedroom where our hero has just woken up, looking relaxed and comfortable. It was a dream all along. As the camera moves over the bed, the Adjust4Sleep mattress is showcased (as one would do in a retail ad). The camera stops on the bedside table, where our hero's electronic hand-control is neatly placed. The screen fades to white, with the Adjust4Sleep superimposed. The pay-off line, Make sleepless nights a thing of the past, appears underneath the logo.
A drop of sweat falls on the sand, but doesn't sink into or wet the sand. There is a slight rumbling sound and our hero looks around - concerned. Then, the sand starts to part and an ancient doorway is revealed, rising up from the sand. Hieroglyphics cover the walls of this portal (a portal to peaceful sleep).
The explorer sports an overwhelmed expression as he quickly makes his way to the entrance. He lights up his torch, and then we follow his finger as it touches the hieroglyphics on the wall. Then, his finger stops and the camera focuses in on a hieroglyphic.
The Adjust4Sleep logo is revealed. His hand caresses the logo on the wall.
Suddenly, we jump to a morning scenario in a modern bedroom where our hero has just woken up, looking relaxed and comfortable. It was a dream all along. As the camera moves over the bed, the Adjust4Sleep mattress is showcased (as one would do in a retail ad). The camera stops on the bedside table, where our hero's electronic hand-control is neatly placed. The screen fades to white, with the Adjust4Sleep superimposed. The pay-off line, Make sleepless nights a thing of the past, appears underneath the logo.
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