I’ve always been kind of addicted to coffee. When we were given our Specialist Assignment in college, we had the option of working on any brand we wanted to. I chose Seattle Coffee Company, as it was my preferred coffee shop at the time.
I decided to use the pay-off line, It’s a Culture, to communicate Seattle Coffee Company as a place for the coffee connoisseur - a place of real culture that is not phased with the plastic notion of being trendy.
Exclusive Books and Seattle Coffee Company shops are often linked or in close proximity, which I feel gives substance to my concept.
I decided to use the pay-off line, It’s a Culture, to communicate Seattle Coffee Company as a place for the coffee connoisseur - a place of real culture that is not phased with the plastic notion of being trendy.
Exclusive Books and Seattle Coffee Company shops are often linked or in close proximity, which I feel gives substance to my concept.
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