Wednesday, March 23, 2011

Run Better

New Balance specialises in manufacturing running shoes that assist runners to run with the utmost comfort. I created a little clip to capture a runner's monologue, explaining why this person chooses to run. The runner's confidence comes from the knowing that New Balance will be there every step of the way, allowing the runner to face the extra mile.



 The script reads:

People usually ask me:
What are you running from?
The thing is, I don't run from anything.
I run towards my destination.
So, when people ask me:
What are you running from?
I usually say, I run from whatever it is that keeps you from running.

Run Better.

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